Marketing
Classic
Digital
- Kunde / Frankenbrunnen
- Jahr / 2023-2024
FRANKEN BRUNNEN
Focus on the young target group
With the goal of increasingly appealing to a younger target group in the future, the mineral water company FRANKEN BRUNNEN invited several agencies to a pitch in 2021. With our particularly appealing concept, we were able to win the pitch. From that point forward, we have been supporting our client as the lead agency, delivering everything from plans and creations to implementations - all from one single source.
Emotional stories
The "Damit sind wir groß geworden" campaign tells stories of people in different relationships. Whether it's mother and child together in the backyard, pupils holding hands on their way to school or adult friends on their bikes - they all share a common story with the popular mineral water and thus an emotional memory, they grew up with.
The successful campaign will continue in 2024 with fresh and new visuals. The nostalgic mood is, for instance, evoked by the carefree swinging of a hula hoop in the backyard and creates the desire for a refreshing glass of FRANKEN BRUNNEN mineral water.
Social media as a core element
To reach a younger target group with the campaign, we deliberately focused on a combination of online and offline measures. The new campaign visuals will be implemented as moving images for Addressable TV, among other things, in order to further increase the range. In addition, a moving image concept, for further digital measures, is currently being implemented.
A particularly important component of the campaign is the communication via Facebook and Instagram. Recipes, DIY - instructions, helpful tips and competitions ensure a balanced mix of content and provide many opportunities for direct interaction. FRANKEN BRUNNEN is also actively involved with soccer clubs and regional events, as well as regular autograph sessions or exciting events to which the community is invited.
The entire social media support, including community management, lies in our hands.
We are a strong partner
Our customers can rely on us. With our extensive expertise, experience and passion, we bring brands to life on an emotional level. We don't just deliver one part but coordinate all communication measures in an optimal way.
